2013 Mission Mexican Festival launch @ Mad Mex

Gastrology bloggers were privileged to attend the launch of the 2013 Mission Mexican Festival (that will be held on Sunday!) last night.

The Mad Mex (QV) restaurant was temporarily shut down for this special event and we were delighted by an array of Mexican-themed surprises. 

Our evening stated with a behind the scenes look at this year's Mission Mexican Festival. We were given the opportunity to hear all about the good things the Mexican Festival Committee have in store for all Victorians and their taste buds this year. Last year, the inaugural Mission Mexican Festival, which coincides each year with Mexican Independence day, attracted over 25,000 people to Federation Square.

This year it is set to be even bigger, brighter and more delicious. Melbourne food and culture lovers are invited to attend the free family event, which is supported by MEXVIC (The Mexican Social & Cultural Association of Victoria). The Hon Nicholas Kotsiras MP, Minister for Multicultural Affairs and Citizenship and Minister for Energy and Resources will officially open the event. 

We also learned a bit about Mad Mex and what has made the chain so successful. Since opening its first store in December 2007 in Crown Street, Sydney, Mad Mex has remained true to its founding principles: Fresh and Healthy, Fast and Delicious, Authentic and Exciting. Today, it is one of Australia’s most respected Mexican brands. 

Next, we were treated to a tequila taste testing which was a great component of the evening. We learned about the history of the drink, the different varieties of tequila, and the traditional ways to drink it and, of course, sampled different types of the popular Mexican spirit. 

The night ended with everyone rolling up their sleeves and getting down and dirty, burrito-style. Attendees were given the opportunity to create their very own Mad Mex burrito! 

We were pleased to see and taste what Mad Mex had to offer. The food served is gourmet Baja style Mexican food that is healthy, hearty and full of flavour. Think fresh produce, flavour filled salsas, authentic slow roasted and grilled meats wrapped up in fresh tortillas or tacos – Yum! And if you’re thirsty, Mad Mex offers a selection of imported Mexican beers, cocktails and soft drinks. 

Federation Square comes to colourful life on Sunday September 15 with the authentic smells, tastes and sounds of Mexico. More details here.