The launch of Grey Goose Altius at Le Martini

Le Martini at Crown Melbourne is more than just a bar—it’s a testament to the artistry behind one of the world’s most iconic vodkas. As the first standalone Grey Goose bar in existence, this venue sets the stage for an exquisite experience dedicated to the sophistication of French spirits. The occasion? The launch of Grey Goose Altius, a new prestige vodka crafted to elevate the already renowned Grey Goose portfolio to even greater heights.

Stepping into Le Martini, you're met with an atmosphere that embodies elegance. Sleek, contemporary design mingles with touches of French chic, inviting patrons into a world of luxury where each detail pays homage to the heritage and refinement of the Grey Goose brand. This is where enthusiasts and newcomers alike come to celebrate not just vodka but the meticulous art that goes into perfecting every pour.

Tasting Grey Goose Altius is an experience in itself. From the very first sip, its craftsmanship is evident—layered, complex, yet impeccably smooth, Altius offers a velvety mouthfeel that unfolds with notes of delicate florals and hints of citrus. It’s a spirit that commands attention, poised and confident in its prestige.

The true showcase at Le Martini, however, is the bespoke martini menu curated by the 2023 International Bartender of the Year, Giorgio Bargiani. Known for his groundbreaking approach and attention to detail, Bargiani has designed a selection of martinis that not only highlight Altius’ unparalleled quality but also explore new dimensions of taste. Each creation is a testament to his vision, blending unexpected ingredients that enhance the purity and depth of the vodka.

Whether you’re a seasoned connoisseur or simply someone who appreciates luxury in a glass, a visit to Le Martini at Crown Melbourne offers an unforgettable journey. Toasting with Grey Goose Altius is to experience the pinnacle of vodka’s potential—an elegant reminder that some things in life truly are worth the indulgence.

Find out more here.